KOL Radar - 2021 百大影響力網紅排行榜

2021 百大影響力網紅排行榜

KOL Radar 與《數位時代》合作,聯合評選出「2021 台灣百大影響力網紅」。透過 KOL Radar 獨家的 AI 網紅數據資料庫,計算 2021 全台網紅在 Facebook、Instagram、YouTube 三大社群平台的粉絲數、互動數、觀看數等社群數據,並根據影響力指標,精挑細選出 2021 年前 100 名最具影響力的網紅。

關於榜單

KOL Radar 與《數位時代》合作,聯合評選出「2021 台灣百大影響力網紅」。透過 KOL Radar 獨家的 AI 網紅數據資料庫,計算 2021 全台網紅在 Facebook、Instagram、YouTube 三大社群平台的粉絲數、互動數、觀看數等社群數據,並根據影響力指標排行出 2021 年前 100 名最具影響力的網紅。閱讀《數位時代》報導專題

  • 統計時間: 2020 年 6 月 01 日 ~ 2021 年 5 月 31 日
  • 發布時間: 2021 年 8 月 31 日
  • 評選條件:
    • - 在 Facebook、Instagram、YouTube 三大社群平台中,其任一平台粉絲總數超過五萬人
    • - 從網路社群崛起,倚靠知名度及影響力吸引閱聽人,並創造營收
    • - 排除演員、歌手、主持人等發跡於傳統媒體、目前仍活躍於演藝圈者
    • - 影響力指標計算公式:40% FB/IG/YT 總粉絲數+60% FB/IG/YT 互動數(按讚/留言/分享/瀏覽)
閱讀報告內容
排名
KOL 名稱
FB 粉絲數
FB 平均互動率
FB 平均觀看率
IG 粉絲數
IG 平均互動率
IG 平均觀看率
YT 粉絲數
YT 平均互動率
YT 平均觀看率
1,930,292
1.07%
10.25%
1,553,205
2.88%
12.43%
2,480,000
0.58%
19.14%
-
-
-
86,026
15.67%
45.92%
2,560,000
0.78%
17.02%
565,152
0.90%
66.85%
72,667
1.25%
23.28%
120,000
0.26%
11.77%
4
1,316,293
0.85%
53.03%
51,632
1.05%
18.75%
-
-
-
5
930,030
0.17%
33.76%
53,523
0.37%
8.33%
431,000
0.07%
5.53%
6
137,275
0.47%
3.34%
-
-
-
2,670,000
4.82%
573.84%
7
286,341
0.40%
13.89%
-
-
-
377,000
1.05%
82.96%
8
347,119
3.04%
19.64%
1,426,812
4.88%
26.33%
918,000
0.71%
31.89%
9
464,168
0.88%
27.47%
450,651
5.18%
-
2,080,000
0.35%
21.80%
10
-
-
-
-
-
-
1,220,000
0.68%
23.03%
11
615,316
1.29%
93.54%
100,057
2.76%
18.32%
233,000
0.26%
13.87%
12
2,248,822
0.43%
9.66%
696,528
1.87%
11.33%
3,400,000
1.04%
56.22%
13
903,844
0.09%
8.04%
18,166
0.72%
4.88%
37,800
0.01%
4.33%
14
1,498,359
2.05%
10.42%
727,335
3.21%
16.30%
1,060,000
0.18%
8.68%
15
767,840
0.17%
12.52%
394,834
2.79%
22.01%
1,530,000
0.40%
21.56%
16
233,364
1.41%
139.81%
5,012
1.40%
19.41%
177,000
0.73%
24.75%
17
1,343,548
0.26%
23.10%
-
-
-
359,000
0.08%
11.70%
18
477,779
0.80%
42.92%
140,371
1.61%
30.58%
475,000
0.38%
32.02%
19
-
-
-
-
-
-
532,000
1.37%
47.45%
20
424,426
1.14%
46.21%
282,813
2.63%
15.42%
1,000,000
0.28%
25.30%
21
194,641
3.33%
56.57%
344,410
13.89%
74.50%
129,000
3.61%
110.89%
22
226,015
0.74%
31.43%
357,333
3.80%
11.01%
1,680,000
0.78%
21.80%
23
59,732
0.95%
6.83%
28,308
4.39%
13.28%
985,000
0.43%
24.02%
24
664,344
0.45%
21.03%
18,073
1.20%
10.57%
665,000
0.01%
9.61%
25
105,188
0.23%
25.84%
28,805
2.26%
23.32%
206,000
0.11%
24.59%
26
295,052
1.02%
30.41%
463,873
7.85%
2.60%
971,000
1.33%
60.77%
27
1,524,271
1.15%
17.95%
320,206
2.49%
26.97%
826,000
0.44%
28.81%
28
2,461,805
0.02%
0.69%
25,096
-
-
1,960,000
0.13%
11.00%
29
104,396
6.97%
281.32%
11,078
14.63%
52.19%
637,000
2.92%
137.29%
30
129,638
2.93%
5.62%
52,465
8.79%
-
379,000
0.14%
11.87%
31
521,196
3.33%
91.17%
220,645
9.45%
-
830,000
1.81%
59.89%
32
311,000
0.39%
10.75%
121,810
10.15%
-
589,000
0.37%
29.10%
33
51,340
1.35%
76.08%
-
-
-
191,000
1.89%
93.41%
34
1,495,904
0.74%
12.52%
768,872
5.14%
37.28%
2,020,000
0.51%
17.77%
35
-
-
-
396,656
14.33%
66.08%
78,600
1.91%
58.19%
36
11,820
3.09%
23.23%
4,807
10.46%
-
461,000
1.24%
24.74%
37
974,649
0.56%
16.71%
83,753
0.97%
20.38%
253,000
0.07%
3.17%
38
348,592
3.75%
30.62%
795,692
7.59%
27.73%
557,000
1.43%
70.21%
39
760,571
1.23%
15.88%
652,845
5.13%
24.82%
1,630,000
0.80%
46.21%
40
638,571
1.36%
17.20%
488,123
5.97%
20.38%
1,350,000
1.14%
37.76%
41
1,454,108
0.64%
4.10%
1,047,753
3.88%
-
1,530,000
0.70%
19.24%
42
19,936
0.56%
9.79%
4,848
5.64%
42.73%
1,150,000
0.33%
29.28%
43
195,993
1.09%
54.88%
60,768
4.65%
-
617,000
0.27%
23.21%
44
1,207,397
0.59%
6.50%
1,058,356
4.70%
28.05%
1,530,000
0.61%
27.80%
45
1,214,777
0.33%
8.37%
333,925
5.24%
31.62%
1,100,000
1.62%
62.41%
46
47,945
4.23%
35.25%
116,137
11.09%
83.53%
467,000
2.60%
114.40%
47
794,033
0.82%
14.25%
161,242
7.14%
42.24%
1,370,000
1.28%
44.60%
48
1,698,795
1.08%
46.16%
241,445
2.95%
27.30%
309,000
0.89%
63.25%
49
332,304
1.81%
52.75%
266,663
10.20%
29.81%
851,000
2.65%
89.43%
50
161,009
2.40%
19.86%
344,269
9.86%
65.61%
456,000
2.01%
94.68%
51
200,154
2.55%
126.67%
113,861
10.80%
48.88%
562,000
3.02%
98.89%
52
330,384
5.05%
160.80%
154,152
7.44%
-
996,000
0.82%
30.50%
53
461,494
1.37%
42.22%
-
-
-
847,000
1.11%
62.67%
54
-
-
-
-
-
-
1,360,000
0.32%
10.72%
55
343,711
1.29%
91.01%
604,691
7.71%
53.57%
1,160,000
2.16%
69.34%
56
1,581,017
4.22%
68.41%
530,086
9.55%
38.10%
1,050,000
2.21%
49.27%
57
299,954
0.35%
8.13%
330,292
1.45%
8.44%
430,000
0.26%
11.96%
58
2,767,140
1.49%
15.61%
674,285
3.26%
33.31%
-
-
-
59
160,843
0.55%
-
-
-
-
1,030,000
0.23%
8.18%
60
4,491
0.93%
-
-
-
-
343,000
1.03%
78.11%
61
-
0.80%
-
-
-
-
917,000
0.52%
16.25%
62
249,908
2.15%
60.82%
173,770
6.04%
-
873,000
0.43%
26.20%
63
962,734
0.38%
9.71%
29,732
2.62%
13.79%
-
2.30%
107.92%
64
36,953
0.27%
4.11%
111,537
3.64%
25.29%
741,000
0.61%
15.80%
65
165,871
3.12%
-
189,346
11.84%
-
1,250,000
2.07%
58.89%
66
-
-
-
-
-
-
1,720,000
0.31%
11.77%
67
381,719
1.48%
34.21%
110,306
3.12%
-
822,000
0.62%
22.33%
68
281,437
3.46%
103.67%
214,215
10.01%
43.80%
539,000
2.97%
97.00%
69
24,562
1.79%
370.88%
8,993
4.36%
-
284,000
3.04%
69.70%
70
565,369
0.43%
6.41%
241,965
4.78%
24.92%
841,000
0.95%
37.41%
71
268,894
0.91%
64.56%
392,663
3.21%
21.28%
603,000
0.63%
40.18%
72
84,223
3.36%
9.34%
140,239
4.98%
9.94%
1,740,000
0.77%
13.87%
73
1,455,433
0.72%
15.24%
704,679
2.69%
23.46%
302,000
1.35%
70.68%
74
237,414
1.78%
18.05%
169,706
7.44%
33.73%
423,000
0.79%
32.50%
75
-
3.32%
65.19%
615,104
4.10%
36.76%
-
-
-
76
132,350
0.96%
22.86%
68,416
6.46%
-
838,000
1.67%
57.46%
77
265,845
0.29%
16.37%
34,472
0.91%
7.23%
545,000
0.12%
9.35%
78
14,205
2.36%
-
-
-
-
259,000
0.27%
10.65%
79
402,182
2.30%
46.57%
334,793
8.23%
56.36%
324,000
0.77%
36.83%
80
87,991
0.31%
22.45%
51,140
3.55%
19.51%
235,000
0.47%
31.21%
81
1,196,422
0.70%
6.71%
622,288
2.11%
9.75%
517,000
0.51%
25.89%
82
-
-
-
6,683
7.73%
22.91%
771,000
1.14%
48.17%
83
-
-
-
-
-
-
236,000
0.82%
37.79%
84
548,264
2.29%
56.71%
406,954
7.88%
-
673,000
2.34%
73.99%
85
983,180
0.49%
4.65%
26,354
1.90%
9.36%
124,000
0.40%
13.50%
86
114,068
0.33%
-
62,824
4.51%
-
454,000
0.31%
19.03%
87
263,346
2.32%
20.54%
423,418
8.53%
22.07%
883,000
2.07%
70.40%
88
25,183
4.64%
226.45%
12,305
6.49%
-
551,000
1.97%
92.81%
89
241,534
3.62%
45.74%
472,959
7.52%
26.23%
892,000
1.45%
69.93%
90
1,231,061
3.91%
21.50%
729,300
8.02%
33.49%
280,000
1.98%
115.75%
91
2,657,363
0.35%
3.90%
657,098
2.76%
-
412,000
0.51%
27.19%
92
43,543
0.53%
-
-
-
-
346,000
0.59%
34.89%
93
-
1.77%
48.87%
1,155,039
4.07%
23.80%
812,000
0.70%
43.34%
94
220,256
3.88%
9.23%
123,152
12.41%
-
1,110,000
2.87%
74.97%
95
730,285
0.54%
0.89%
214,901
5.65%
21.87%
803,000
1.64%
46.26%
96
296,251
1.29%
17.79%
150,834
15.43%
54.49%
1,780,000
0.39%
17.12%
97
8,364
2.00%
-
86,190
10.72%
-
462,000
4.90%
242.83%
98
1,144,276
0.59%
41.61%
1,517,659
1.77%
3.26%
856,000
0.23%
13.86%
99
133,296
0.59%
145.70%
-
-
-
663,000
0.58%
37.65%
100
129,915
1.52%
9.50%
113,667
9.90%
38.89%
344,000
0.88%
44.89%

iKala 旗下的 KOL Radar 網紅雷達提供頂尖的 AI 數據化網紅行銷服務。獨家 AI 網紅數據資料庫囊括 150,000 筆跨國網紅名單,以及破億筆 Facebook、YouTube、Instagram、TikTok 即時社群數據。透過 AI 技術達成最佳化網紅推薦,用數據打造精準、卓越的成效型網紅行銷。

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