Complete Guide For Influencer Marketing: Execution Techniques and Latest Industry Applications

2022 年 9 月 6 日 KOL Radar

Influencer Marketing is a common marketing strategy that involves collaborating with Key Opinion Leaders (KOL), also known as influencers, who have the ability to influence others’ decisions within their respective fields. Typically, companies approach influencers to leverage their content creation capabilities, such as through images, text, videos, and live broadcasts, to promote brands and their products or services.

Due to their popularity and influence on social media platforms, influencers attract audiences with specific interests, and this allows for precise targeting and successful brand exposure among potential customers. As a result, influencer marketing effectively increases brand awareness and influences customers’ purchase decisions within the identified niche target audience.

With depth and breadth of experience in Influencer Marketing, KOL Radar has a wealth of community content strategies and a comprehensive analysis of four major industry trends. This Complete Guide for Influencer Marketing will help you implement successful Influencer Marketing campaigns through a seamless integration of marketing techniques and industry insights!

To successfully execute an Influencer Marketing Campaign, begin with these three key aspects:

1. Clarify Project Objectives

Different tiers of influencers bring various marketing benefits. Celebrity influencers or mega influencers have a large fan base, which enhances brand exposure within the community. On the other hand, macro and mid-tier influencers, as well as micro- and nano-influencers, have more intimate relationships with their followers. Smaller influencers have higher engagement rates and generate more authentic communication with consumers, thereby increasing conversion rates. 

Brands need to determine the primary objectives of the influencer marketing campaign to identify the most suitable selection of influencers and achieve the desired marketing results.

2. Find Suitable Influencer Candidates

After clarifying the marketing objectives, the brand can begin searching for KOLs who align with the product’s tone and campaign requirements. Besides observing basic metrics such as “view rate,” “follower growth rate,” and “engagement rate,” it is also important to consider the KOL’s type and their relevance to the products. Assessing whether the KOL is a suitable collaborator depends on their alignment with the brand and the products.

Brands can make good use of the “Keyword Search Engine” and various filters (including social media platforms, types, follower count, engagement rate, etc.) available on the KOL Radar platform to accurately screen and select the most suitable KOLs that meet their needs.

（Data source：KOL Radar ）

3. Decide on Platform and Content Format

The user demographics, platform characteristics, and functionalities vary across different social media platforms. Brands can choose the most suitable platform based on their marketing objectives, or they can use multiple platforms simultaneously for the influencer marketing campaign to reach a broader audience of potential consumers.

grasp these three things to execute KOL influencer marketing. (Data source: KOL Radar)

Common Influencer Marketing Formats

Instagram Visual Posts

Instagram places a strong emphasis on visual presentation. Therefore, it’s the best platform for brands to design exclusive image styles for influencer marketing campaigns and guide influencers in capturing content that increases the product’s impression within the vast social media landscape. 

In addition, brands can leverage hashtags, stories, and related community events to boost campaign exposure and social engagement. KOL Radar observed that Instagram’s Reels significantly increase content exposure and effectively reach new audiences. We recommend that brands and influencers explore the latest features introduced on social media platforms to capitalize on algorithm-driven exposure; this is the key to gaining traction and visibility.

Live Streaming for e-Commerce

Live streaming for e-commerce offers several advantages, including real-time interaction, instant ordering, authentic presentation of product features, and high entertainment value. Influencers, with their devoted fan base, enjoy steady and effective live streaming viewership and interaction rates. 

For this reason, brands can apply the strategy of “KOL Live Streaming” as a format to promote products and services and build trust with fans. In addition, brands can conduct activities such as giveaways and exclusive offers during Live Streaming to rapidly boost conversion rates. The combination of live streaming’s unique features and the KOLs’ influence creates an effective and engaging marketing strategy for brands to connect with their target audience and drive sales.

Videos and Short-form Content

In recent years, there has been a surge in video-based promotional content on social media, and many brands are investing significant resources in this strategy. As audience attention spans become increasingly limited, brands must strive to capture people’s attention from the beginning of the video by conveying the most critical product or promotional hook effectively. This approach ensures a positive outcome and can be complemented by a clear Call-to-Action (CTA) to increase viewer engagement and interaction with the brand.

Industry-Specific Influencer Marketing Trends and Strategies

1. The 3C Industry

According to statistics from Taiwan’s Ministry of Economic Affairs in 2021, the Computer, Communications, and Consumer Electronics (Household) industry saw a 19.6% year-on-year revenue increase, becoming one of the leading industry sectors during the pandemic. 

However, 3C products have a short lifespan, and the decision-making process for purchase can be lengthy. To expand the visibility of 3C products, KOL Radar recommends that brands collaborate with influencers. Influencer marketing can help the public understand 3C products’ usage and features through unboxing videos, infographics, cheat sheets, or physical product reviews.

2. The Beauty Industry

According to the research firm Euromonitor, the beauty market is projected to reach a market size of US$729.7 billion by 2026, indicating significant business opportunities. The beauty industry has widely adopted influencer marketing in social media. To create distinction in their marketing materials, brands can utilize short video formats to present their products. They can also engage influencer reviews to explain the beauty product’s application and effectiveness to the audience, thereby deepening their impression of the products.

3. E-Commerce Platforms

The main objective of using influencer marketing for e-commerce platforms is to attract more traffic and stimulate consumer spending. Brands can leverage seasonal events to invite prominent influencers as “platform ambassadors” to generate significant exposure for the platform. Furthermore, if the brand wishes to increase its sales, it can collaborate with KOLs through private communication channels (for example, through Facebook private groups and Line chat rooms) to strengthen fan loyalty. By offering exclusive discounts and making fans feel privileged, the brand can effectively convert traffic into actual sales and create a sense of exclusivity among loyal followers.

4. The Financial Industry

In the financial industry, different providers supply various products and services that require the safekeeping of personal data and require deeper financial knowledge. Therefore, consumers need to have sufficient trust in a brand before considering conversion.

In such cases, KOLs can act as a bridge between the brand and consumers, explaining the complex product features through a simple and jargon-free approach or by providing experiential reviews. 

This effectively increases consumer trust and reduces the time cost of comparing various options. In influencer marketing strategies, KOL Radar suggests that brands use strategic and creative planning to package products. Financial providers can also highlight topics that interest consumers to close the knowledge gap and reduce the sense of hard selling!

Looking for a Professional Company to Back Your Influencer Marketing? KOL Radar is Your Top Choice!

We have executed tens of thousands of brand marketing campaigns

KOL Radar provides a one-stop influencer marketing service, handling everything from strategy formulation to creative planning, and from influencer matching to digital advertising. Our professional team takes care of it all, helping you run highly effective influencer marketing campaigns with the least effort!

The most powerful database and platform functionality

KOL Radar possesses over 300 million influencer profiles and real-time social media data in the billions. Using precise algorithms backed by AI, we can identify the most suitable influencers for brand collaborations. In addition, KOL Radar tracks the effectiveness of influencer marketing campaigns, enabling brands to optimize their campaigns for better results.

Conclusion

Influencer marketing can be applied to various industries. Brands use influencer marketing to fast-track their social media growth, cultivate loyal fans, and improve traffic conversion. Brands can observe the latest industry trends and plan appropriate marketing strategies that align with their campaign objectives. By harnessing the power of social media influencers and converting them into consumer purchasing power, brands can achieve considerable success and outstanding results in marketing campaigns.

Interested to know more about KOL influencer marketing strategies? Feel free to reach out to us for an obligation-free consultation! KOL Radar：https://www.kolradar.com/en/

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