Imagine this: You’re executing several influencer marketing campaigns, and you create multiple Excel spreadsheets for recording information. You struggle to keep track of the performance data and maintain records across multiple campaigns and spend long hours compiling such data and preparing them for reporting to your client or superior.
This outdated practice of using Excel spreadsheets reduces the effectiveness of real-time tracking and updates and lowers your overall effectiveness when tracking data across various projects. Faced with the challenge of the rapidly changing landscape of social media data, KOL Radar has developed a new solution to address issues with data management, real-time updates, and project collaboration efficiency. Introducing the “Team Workspace”, a workspace designed to optimise the execution of influencer marketing campaigns for brands.
The “Team Workspace” feature is part of KOL Radar’s new Enterprise Edition. It allows brands to add multiple collaborative accounts to their exclusive workspace. Members within the workspace not only have access to the comprehensive data services of KOL Radar’s Professional Edition that enable real-time insights into influencer data but also can jointly edit brand-specific influencer profiles and share insights and reports on campaign activities within the workspace.
Furthermore, Enterprise Edition users can easily share access to project reports with external parties through KOL Radar, enhancing the efficiency of managing post-campaign reports for brands and agencies.
The collaborative nature of the “Workspace” feature enables brands to manage all projects effortlessly while allowing marketers to collaboratively edit and share content online. Brands will gain the benefit of more efficient influencer selection and enhanced marketing strategy and planning. The team workspace function also assists companies and brands with multi-account and project-sharing requirements, thereby increasing project efficiency and enabling brand managers to monitor influencer marketing campaign performance anytime, anywhere.
Explore the “Team Workspace” function by inquiring with KOL Radar for influencer marketing now!
1. New Team Workspace: Effortlessly Manage Task-Oriented Partners
In the “Workspace” section of KOL Radar Enterprise Edition, users can view the fundamental aspects of the workspace at one glance. This includes essential information about the brand’s Enterprise Edition account, such as the workspace’s name and avatar, the list of collaborating members, and the currently selected KOL Radar plan details along with permission durations.
Apart from quickly viewing the current members and guest accounts associated with the brand’s workspace, you can also categorise team members into the following two roles:
1. Admin: The Admin has permission to modify all aspects of the workspace settings, such as team members and payment plans. They also have access to all features provided by the selected KOL Radar plan.
2. Editor: An Editor has access to all features provided by the selected KOL Radar plan.
To add new members, the Admin simply needs to input the designated email addresses of the new members in the invitation field at the top, while keeping to the maximum limit set in the “Workspace.” This action will send a notification to the individual and they will be added to the team once they accept. After the work or task is completed, the Admin can also remove members from the workspace, making it easy to manage data access permissions for various projects and campaigns.
With the collaborative management feature in KOL Radar‘s “Workspace,” brands can easily modify and access relevant information for all accounts. This capability helps brands to streamline the processes of data collaboration and reduce administrative issues.
For inquiries about the Enterprise Edition Workspace Collaboration solution, please visit: https://www.kolradar.com/my/pricing
2. Collaborative Management of Influencer Collection: Transparency of Data and Information
Upon a brand’s enrollment in the Enterprise Edition, team members can instantly access the comprehensive functionalities of KOL Radar. Within the “Workspace”, team members can collaborate by freely editing and viewing the “Collection” section, which includes curated lists of influencers endorsed by the brand and their real-time performance data. The “Collection” feature reduces the wastage of time and costs when compiling the data of influencers through back-and-forth communication or multiple modifications, effectively increasing the efficiency of influencer selection and data tracking for the brand.
Brands can easily establish an influencer list in their “Collection” section by compiling the influencers that are required for specific projects. After identifying potential candidates on KOL Radar, team members can then access the shared “Collection” page to add the chosen influencers to designated projects or categorised folders. Team members can monitor multiple data points concerning the influencers and analyse the average engagement performance of the same collection of influencers on various social platforms within time frames of approximately 1 month, 3 months, or 6 months.
The transparent sharing of data reduces the chances of information disparity among team members in remote work scenarios. Furthermore, the collaborative editing ability of the influencer database also helps brands consolidate KOL lists curated by different team members. This makes it easy for brands to compare the engagement rates between candidates, which helps in crafting effective influencer marketing strategies.
3. Insights Dashboards: Effortless View of Influencer Marketing Project Effectiveness
To address the time-consuming process of collecting data for influencer marketing post-campaign reports, KOL Radar has officially opened access to the “Deep Report” Insights Dashboard for enterprise use (previously limited to internal KOL Radar project services). Utilising AI technology, this tool rapidly gathers various engagement performance metrics from multiple influencer collaborations and social interactions. It automatically compiles elegant and professional charts, assisting brands in evaluating and understanding the final outcomes of each project based on the data compiled.
Each team member has the freedom to create insights dashboards according to their needs. Within the “Workspace”, they can also view the performance of various projects, gaining a comprehensive understanding of the influencer marketing activities conducted by the brand. Leveraging the advantages of the collaborative insights dashboards in KOL Radar’s Enterprise Edition, team members can integrate and analyse different projects to derive strategic insights for optimising future influencer marketing campaigns.
The Enterprise Edition’s collaborative “Workspace” in KOL Radar addresses the pain points of the past where multiple contributors couldn’t collaborate on concluding campaigns, cross-referencing multiple projects, and conducting in-depth analyses of overall influencer marketing performance. Brand managers can use the “Insights Dashboard Overview” to review project outcomes, KOL collaboration records, and past project budgets, enabling them to fully grasp the overall trends in influencer marketing effectiveness.
Want to learn more? Inquire about the Enterprise Edition collaborative solution for free: https://www.kolradar.com/my/pricing
4. One-Click Cloud Report Sharing: Quickly Share with Designated Recipients
At the end of each influencer marketing project, advertisers need to share the project’s outcomes with their clients. Taking into consideration the complexity of data and the managing of multiple concurrent projects, the internal marketing personnel face an increase in workload and potential errors which may extend communication time with external clients. It is indeed a challenging task to continuously export and send reports to various clients.
To address this challenge, KOL Radar’s Enterprise Edition introduces the “Share” feature. Enterprise users only need to select the desired dashboard on the “Deep Report” page, enter the recipient’s email address, and the recipient will receive a notification with a link. Through the link, they can then log in to their KOL Radar Free Edition account and view the analysis and results of the insights dashboard. With this functionality, brands can streamline the process of sharing project outcomes and reduce the burden on internal marketing teams while ensuring accuracy and efficiency!
In addition to sharing specific dashboards with designated recipients, you can view a history of shared recipients and the corresponding dashboard names by navigating back to the team member management page and selecting the “Guests” option. This enables you to confirm whether permissions were granted accurately. The Admin can easily remove or modify viewing permissions for guests as needed, providing seamless control over the sharing status of various dashboards.
In response to the evolving environments and brand needs, KOL Radar continuously optimises its system and services. The introduction of the collaborative workspace for Enterprise Edition users not only offers a user-friendly interface for effortless and intuitive operations but also significantly reduces communication costs between administrators and marketing personnel. Sharing project performance information transparently enhances the efficiency of the overall influencer marketing process for brands.
Introducing the “Enterprise Edition” AI Influencer Marketing Service by KOL Radar – a groundbreaking solution!
To learn more about the Enterprise Edition, feel free to consult KOL Radar for free at: https://www.kolradar.com/my
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