In order to track the effectiveness of traditional influencer marketing campaigns, KOL Radar‘s “Deep Report” feature has been upgraded, to help enterprise users accurately track and measure an influencer’s effectiveness and facilitate the sharing of large volumes of data!
Utilizing cutting-edge AI web crawlers and an exclusive/extensive? influencer database, KOL Radar presents the Enterprise Edition-exclusive In-Depth Insight Report feature that will assist brands to expedite the consolidation of multiple influencer marketing campaign reports and analytics.
This feature automatically compiles real-time social interaction data from various content creators into statistical charts. Through the diverse effectiveness metrics derived from the in-depth statistics report, brands can effectively analyze each influencer’s campaign performance, and optimize future influencer marketing strategies.
This article provides a detailed guide on how to utilize the Deep Report, helping Enterprise Edition businesses to effortlessly track the effectiveness of various influencer marketing activities, and enabling efficient project management.
To learn more about the powerful features of Deep Report, read the article:《AI Tracks Real-time Data and Automates Campaign Report for Influencer Marketing》
Consult with KOL Radar now for the Enterprise Edition influencer marketing solution and experience the all-new Deep Report features!
How to Create a Deep Report？
STEP.1 Creating a New Report
Navigate to the “Deep Report” page located at the top right corner of the platform’s homepage. Click the orange button to create a new report.
Source：KOL Radar
STEP.2 Set up basic report information
Enter basic report information such as “Report Name,” “Budget,” “Person in Charge,” and more.
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STEP.3 Edit the list of collaborating creators
Brands can choose to import creators from the creator collection, from previous campaign projects, or manually search and enter a creators’ name to add them to the list.
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STEP.4 Data Tracking Settings
Set the time period, input relevant keywords and tags for the collaboration posts in the fields. After submitting the settings, the AI crawler will automatically collect all collaboration posts within the specified online period that contain the activity keywords and tags. Once the Deep Report is created, the system will immediately send an automated email notification to eliminate the need to wait.
Source：KOL Radar
STEP.5 Modify and Add Report Settings
Once the report is created, if there are any new additions or changes to the creators’ selection or any other modifications, you can access the “Report Settings” page to make adjustments to the previous report settings. Additionally, you can also manually add creators and collaboration details directly on the “Collaboration Content” page to track the effectiveness of the collaboration.
Source：KOL Radar
Source：KOL Radar
Consult with KOL Radar now for the Enterprise Edition influencer marketing solution and experience the all-new Deep Report feature!
How to Interpret Data Using Deep Report？
STEP.1 Scoring Card: Overview of Project Performance Data
The “Score Card” section encompasses the most common “Interactive Data” metrics (such as likes, comments, and shares), providing a clear tracker of a creator’s social interaction metrics.
It also automates the calculation of “Effectiveness Data” such as engagement rates and view rates, assisting marketers in quickly grasping the performance of a creator interaction within their community.
When brands provide project budgets, Deep Report will automatically calculate “Conversion Data” metrics like CPE (Cost Per Engagement), CPV (Cost Per View), CPEV (Cost Per Engagement & Views), and brand sentiment value. This helps brands understand the advertising benefits gained from the project.
Source：KOL Radar
STEP.2 Data Visualizations and Multidimensional Analysis of Project Effectiveness
Deep Report comes with built-in data visualization features that automatically consolidate data into multiple charts, making performance analysis more straightforward and more understandable. Through these charts, brands can quickly compare the effectiveness of each creator in each collaboration project.
They can also get an overview of the project’s outcomes by comparing the effectiveness across different social media platforms and analyzing various aspects of post interactions. This enables brands to identify the most effective content creators for future collaborations.
Source：KOL Radar
STEP.3 AI-powered text cloud generation detects social sentiment
Deep Report leverages its exclusive AI crawlers to capture fan comments on creators’ posts and automatically compile “Comment Word Cloud” charts. Through these “Comment Word Clouds,” brands can effectively identify the most frequently used words and phrases in a creator’s fan comments, assessing whether the creator generated “meaningful” community interaction for the product. It also allows for further analysis of creators’ audience preferences and accurate monitoring of community sentiment toward the brand’s products and services.
Source：KOL Radar
STEP.4 Analyze comment sentiments and grasp the direction of public sentiment
In addition to social engagement metrics such as comment count and interaction count, KOL Radar utilizes cutting-edge AI natural language analysis models to provide the “Comment Sentiment Analysis” feature on the Deep Report page. This helps brands obtain direct market feedback. Combining sentiment analysis with interactive data gathers public sentiments in the comment section, thus effectively addressing the issue of “quantity over quality” data bias.
Source：KOL Radar
Contact KOL Radar now for the Enterprise Edition of influencer marketing solutions and experience the revolutionary Deep Report features firsthand!
How to Utilize KOL Radar Workspace？
STEP.1 Team Report Sharing and Transparent Information Distribution
In the Enterprise Edition of the platform, brands can leverage the workspace to collaboratively edit and share information, facilitating efficient project execution.
Deep Report offers team collaboration features, enabling team members to share project information and monitor outcomes, ensuring smooth and seamless communication throughout the project’s implementation.
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STEP.2 One-Click Report Sharing: Effortlessly share info with collaborators
After the conclusion of an influencer marketing campaign, many brands may want to share the campaign performance reports with their clients. To reduce the burden of constantly exporting and sending reports, as well as minimize the risk of errors, Deep Report comes with a built-in quick-sharing feature.
Brands can access the report and click on “Share Report,” then simply enter the email addresses of external members. The recipients will receive a notification for sharing and can view the analysis results of the insight report online through the provided link. This feature streamlines the process and enhances the accuracy of sharing campaign outcomes.
Source：KOL Radar
Source：KOL Radar
With KOL Radar‘s Deep Report, brands not only will gain a more precise and real-time understanding of the effectiveness of their collaborations, but also effectively reduce the human resources needed to manage influencer projects. This comprehensive data-driven perspective helps mitigate the risk of miscalculating the performance of creators, enabling brands to execute influencer marketing campaigns with confidence and achieve remarkable results. The robust team collaboration feature of Deep Report further minimizes team communication costs, ensuring transparency of information and enhancing the overall efficiency of the brand’s influencer marketing workflow.
Read more:《AI Tracks Real-time Data and Automates Campaign Report for Influencer Marketing
KOL Radar‘s “Deep Report” Feature Fully Upgraded! For more detailed information, feel free to inquire with KOL Radar: https://www.kolradar.com/my/pricing
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